APA Style

Aaker, David A., Day, George S., Kumar, V. (1995). Marketing Research (5th ed). New York: JOHN WILEY AND SONS.

Chicago Style

Aaker, David A., Day, George S., Kumar, V. Marketing Research. 5th ed New York: JOHN WILEY AND SONS, 1995. .

MLA Style

Aaker, David A., Day, George S., Kumar, V. Marketing Research. 5th ed New York: JOHN WILEY AND SONS, 1995. .

Turabian Style

Aaker, David A., Day, George S., Kumar, V. Marketing Research. 5th ed New York: JOHN WILEY AND SONS, 1995. .